Brand & Visual
Identity, campaigns and communication systems that make the message clear and consistent.
Profile / Reza Pahlevi
Senior Graphic Designer
I work across brand identity, campaigns, digital experiences and visual systems. My role is usually to define the idea, build a clear system around it, and keep the execution consistent from concept through production.
Design craft first. Systems when the work needs them.
What I work across
Brand, digital and visual systems.
Digital Experiences
Websites and interface concepts where hierarchy, content and interaction work together.
Design Systems
Typography, layout and reusable visual rules that keep execution consistent across outputs.
AI-Assisted Workflow
Research, prototyping, implementation and automation supported by AI while creative judgment stays human.
Experience
Recent roles and the responsibility behind them.
Senior Graphic Designer
Pickolab Studio
Leading visual direction across studio work while developing clearer creative systems, review standards and AI-assisted workflows.
Senior Graphic Designer
Hotel Ciputra Semarang
Visual direction across hotel campaigns, sales materials and guest-facing communication.
Graphic Designer
Hotel Dafam Semarang
Social content, promotional campaigns and visual guidelines for hospitality communication.
Graphic Designer
Quest Hotel Simpang Lima
Marketing collateral and digital content for seasonal promotions.
Graphic Designer
The Harvest Patissier & Chocolatier
Packaging and promotional materials for an F&B brand.
Working stack
Useful tools for thinking, making, automating and shipping the work.
Design
Figma / Affinity Designer / Photoshop / Illustrator / Canva / CorelDRAW / Midjourney where appropriate
Think / Research
Notion / Claude / Gemini
Build
Cursor / AI-assisted prototyping
Automate
Codex / Hermes
Ship / Review
Vercel / QA and review workflow
Contact