Model before surface
The information model comes first, so the interface has a clear job before visual polish begins.
Web / Product Design
Digital Product Prototypes
This collection of web products and prototypes tests how visual direction behaves in a working interface, from a small business tool to hospitality and travel experiences. Reza used product thinking and AI-assisted implementation to test structure, interaction and responsive behavior in the browser, making digital capability visible through working screens.
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Challenge + direction
Move the idea from mockup into the browser.
Independent product ideas often stop at a polished mockup. Reza used product thinking and AI-assisted implementation together to test the information model, first interaction and responsive behavior in the browser. The direction stayed narrow and practical, so each prototype could answer a real question before more surface detail was added.
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System / execution
A working system from idea to browser.
Reusable layouts and small visual rules shorten the distance between approved direction and a working prototype. The build process tests information hierarchy, interaction and responsive behavior at the same time as surface design, with AI-assisted implementation used to iterate rather than make creative decisions.
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Key decisions
Test the first interaction
Each prototype keeps the first useful action legible without asking the user to learn the product through a tutorial.
Build to learn
AI-assisted implementation shortens iteration, but direction and taste stay with the designer while the prototype answers a real question.
Result
A growing set of live experiments that makes digital capability visible without turning the portfolio into a software catalogue.
The work is most useful when the prototype answers a real question. If it does not, it stays in the lab.
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