Reza Pahlevi / Senior Graphic Designer
I build identities from decisions that can travel. For SOLA, the O and L become movement. For Tiga Surya, the mark, type and image treatment carry recognition from signage to menus and social content.
Point of view
I look for a small set of visual decisions people can repeat: a mark with a clear behavior, type that supports the voice, and applications that belong in their setting.
Selected work
Brand Identity / Visual System
SOLA is a premium yoga and Pilates destination for people seeking balance and movement. Reza shaped its identity around motion in the SOLA letterforms: the O becomes a head while the L shifts into a body and gesture. The system carries that movement through illustration, motion, iconography, environmental graphics and digital interaction.
Brand Direction
This cafe and eatery identity explores a warm but restrained hospitality personality through an architectural mark, deep neutrals and contemporary applications. Reza directed the logo and visual language so the place could feel recognisable across signage, menus and social templates while food, material and place carry the mood.
About Reza
I work across brand identity, campaigns, digital experiences and visual systems. My role is usually to define the idea, build a clear system around it, and keep the execution consistent from concept through production.
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