Reza Pahlevi / Senior Graphic Designer
I build visual systems to make repeated communication coherent and usable. The Healthcare Content System uses labels, templates, typography and image rules so a publishing team can distinguish education, service, announcement and story without starting from zero.
Point of view
Different formats need distinct entry points. Shared decisions about type, spacing, image treatment and hierarchy make those formats feel connected while keeping them useful for the people producing them.
Selected work
Brand / Visual System
This healthcare content system supports recurring education, service and announcement posts. Reza systematised content labels, templates, typography and image treatment so a publishing team could produce trusted communication without redesigning every post, while keeping the feed connected across formats.
Brand Identity / Visual System
SOLA is a premium yoga and Pilates destination for people seeking balance and movement. Reza shaped its identity around motion in the SOLA letterforms: the O becomes a head while the L shifts into a body and gesture. The system carries that movement through illustration, motion, iconography, environmental graphics and digital interaction.
Brand Direction
This cafe and eatery identity explores a warm but restrained hospitality personality through an architectural mark, deep neutrals and contemporary applications. Reza directed the logo and visual language so the place could feel recognisable across signage, menus and social templates while food, material and place carry the mood.
About Reza
I work across brand identity, campaigns, digital experiences and visual systems. My role is usually to define the idea, build a clear system around it, and keep the execution consistent from concept through production.
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